Aspects[ edit ] Ritzer highlighted four primary components of McDonaldization:
McDonaldization theory developed by George Ritzer draws on sociology's concept of rationalization. It is based on four principles of predictability, efficiency, calculability and control, examples of which are often seen in fast-food chains. These principles are dominating American society and the rest of the world.
InMerriam-Webster's Collegiate Dictionary included the word McJob to refer to "a low-paying job that requires little skill and provides little opportunity for advancement.
McDonaldization is one of the many influences that have impacted globalization as well.
Built on German sociologist Max Weber's ideas for rationalization, McDonaldization is a concept that was coined by George Ritzer to represent how Mcdonalization thesis principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world.
Rationalization refers to an increasingly rational world where traditions, emotions and values are replaced by rational calculated ones, based mainly on elements like predictability, efficiency, calculability and independence from human technologies.
McDonaldization draws from this theory and shows how these four concepts of rationalization apply to the famous fast-food chain McDonald's.
While Weber's theory uses bureaucracy as the model to represent a change in society, McDonaldization provides a contemporary paradigm with the example of fast-food restaurants. Ritzer further goes on to provide several illustrations and arguments to support his theory.
Understanding Rationalization and McDonaldization To understand the theory of McDonaldization and a McDonalized world, it is important to first understand rationalization perfectly.
While Weber's rationalization theory is what inspires Ritzer's theory of McDonaldization, he also draws from Karl Mannheim's thinking on rationality and rationalization. Mannheim defines rationalization as consisting of settled and routinized procedures in dealing with situations that recur in an orderly fashion.
The routine procedures and the elimination of any irrational domain like traditions, values and emotions is what forms the central theme of McDonaldization. Why choose McDonald's to set the example? Modern fast-food consumption and restaurants are the perfect examples of rationalization.
Go to any city, and you can find this familiar fast-food restaurant chain with the golden arches logo characterized by its quick and cheap food choices, packaging and service, not to forget the no-waiters concept. The homogeneity of these elements in the McDonald's around the world more specifically countries is what makes it perfect example for studying rationalization.
However, the theory of McDonaldization refers not to the brand but the principles on which it is based. Concepts of McDonaldization Efficiency Defined as the "choice of the optimum means to and end", efficiency on the surface appears to be a good for an organization and society in general.
However, in this case, efficiency is only related to generating profit for the company. The emphasis now shifts from providing quality products or services to providing something in the least amount of cost or effort. In case of McDonald's, the quality is traded for quantity in the form of bigger-sized food products The Big Mac or the large-sized French fries in lesser time as opposed to good-quality food.
Things like "self-service" and "fill your own cup" does away with the need for waiters and makes the consumers do the work.
So the company saves on the waiter's salary and the consumer ends up paying for this privilege. Preparation of the food off-site and offering customers limited menu choices are some other factors that are used to increase efficiency. Predictability What is the first thing that you notice about McDonald's restaurant?
The golden arches, the Happy Meals with the toys, the similar global packaging and almost similar menu items and not to forget Ronald McDonald, the red-haired clown mascot of the company.
This environment of predictability, irrespective of the place or time, helps in eliminating any surprises and differences. So, a Big Mac will always taste like a Big Mac, irrespective of the changes and uncertainty in life. So, people know what to expect when they enter the restaurant.
Predictability that is seen in McDonald's stems from order, discipline, consistency and methodical operation.The Mcdonaldization thesis The governance model will teach students about issues and is being by the minister would, after consultation, set equitable criteria for this reason that it is the easiest part in mcdonaldization thesis the national assembly have repeatedly and publicly questioned the participation of the countries in the.
McDonaldization is a concept developed by American sociologist George Ritzer which refers to the particular kind of rationalization of production, work, and consumption that rose to prominence in the late twentieth century.
In this major new book, the author of the bestselling McDonaldization of Society. provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century - `McDonaldization'.
Part One centres on a discussion of . WMST Seminar on the McDonaldization Thesis of George Ritzer, which is concerned with whether or not the spread of rationalization, or what he terms 'McDonaldization' is inexorable.
Ritzer examines the spatial and temporal dissemination of rationaliz. Few recent sociology books have succeeded in capturing the imagination more than George RitzerÆs The McDonaldization of Society, which has become an international bestseller and has been translated into eleven languages.
The book stimulated thought and . Georg Ritzer’s “McDonaldization” Thesis McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society. You may think it started with Ray Kroc in the 's when he bought his first hamburger restaurant, but it's origins were actually.